In 1970, George Adams took over his father’s business which at the time was located on Maple St, then in 1972 moved the business to Beaver St. In 1977, George and his wife Rose Adams decided to move out of York city and open a new store in the Haines Acres Shopping Center. George tragically died in 1979, suffering from the effects of Agent Orange, which he had come in contact with while he served in Vietnam. Rose Adams after suffering the loss of her husband, decided she would continue the family’s business and keep George’s dream alive for her two young boys. Rose Adams with the help of her father in-law, Maurice, was able to learn and grow the business over the next 30 years.
In 2001, Rose and George’s oldest son, Joseph Adams, decided to start working in the family business. Joseph had years of sales and business experience and also became a GIA Certified Graduate Gemologist on top of his Bachelor’s degree in Geology / Environmental Earth Sciences. Joseph Adams quickly began taking on more responsibilities in the day to day operations of the business until 2005, when he took over the position of General Manager.